About Us

The New Wave Research holds a leading position in the Israeli Business culture.

Offer Levy, The manager of the New Wave, managed and directed Gallup Israel, the largest and the oldest market research institute in Israel. Gallup Israel was sold to the Gallup Organization in the US in 1999 and subsequently was closed at the end of 2001.

Our Creative and experienced researcher and consultants provides our clients not only with numbers but also with insights and familiarity of the Israeli culture & consumption trends.

The New Wave Research is currently managed by Mr. Offer Levy together with most of Gallup Israel's senior stuff.
Currently we employ 50 CATI stations and 30 CAPI stations. We still are the only company in Israel that offers full CAPI services.

The New Wave Research plans to resume a leading position in the Israeli market and to keep its legacy as the most inventive and creative agency in Israel. Our people were the first to introduce into Israel the CATI, CAPI, one-way mirror focus group technique, CSM models, The People Meter (together with TNS), TGI (BMRB) andothers etc.

Our People

The New Wave Research has 15 Full time employees and a team of more than 300 full & part time interviewers. The New Wave Research’s permanent staff is composed of specialists in the field of business administration, psychology, sociology or computer sciences (all of them possessing a M.A. or a M.B.A.).

The New Wave Research Management

	Managing Director – Offer Levy – Directed and managed Gallup Israel, the largest and the oldest market research institute in Israel for a period of 10 years up to the selling to the Gallup Inc. Between 6/01-4/02 Offer was the Managing Director of MindShare Israel (WPP Largest Media company). Has Master degree in business Management from Beer-Sheva University.
	Head of Research Group - Yael Maroko-Freud. Has a bachelor degree in Psychology and a MBA from Tel-Aviv University. Research Manager at Gallup Israel for 5 years and currently is the Manager of the international department at the New Wave Research.
	Head of Research Group – Ruben Harari. Has a Master degree in Sociology from Tel-Aviv University. Research Manager at Gallup Israel for 5 years.
	IT Manager – Avi Neeman. IT Manager at Gallup Israel for 6 years.
	Sales Manager – Orna Haskor. Sales Manager at Gallup Israel for the last 5 years. Has worked for Gallup Israel for 30 years.
	Statistics Dept Manager – Sigal Avni. Has a bachelor degree in Statistics from Tel-Aviv University and a Master in business Management from Derbi University. Statistician at Gallup Israel for 2 years.
	Head of Interviewing Center – Lea Abir. Has a Master degree in Art History from Tel Aviv University. Senior Supervisor at Gallup Israel for 5 years.

Capitest Management

	Capitest General Manager – Ran Levy. Has a Master degree in Marketing Communication from IDC University and a bachelor degree in Business Administartion from California State University, Long Beach. Head of CAPI & PAPI Dept. at Gallup Israel for 3 years.
	Capitest Fieldwork Manager – Tzipi Bar. Has a bachelor degree in communication from Tel Aviv University. Has worked for Gallup Israel for 3 years as fieldwork operator.