 |
An emphasis on education |
 |
|
Family oriented
lifestyles |
|
|
Outdoor living |
|
|
Travels abroad |
|
|
And above all…
Fast & early adopters of trends and new
technologies |
|
|
Its pluralistic society
serves as a beta site for new products |
|
|
High levels of consumption
relative to the rest of the world |
|
|
The first to adopt ATM’s |
|
|
Penetration of cable TV
85% |
|
|
Penetration of cellular
phones - 80% (3 cellular phones per household) |
|
|
Penetration of PC’s -
60% |
|
|
No. 1 in Eurpoe: number
of transactions made with a credit card. |
|
|
No. 3 in the world: number
of registered patents per capita (No. 13 in
the world in absolute number of patents) |
About
Us
