The new wave research is a full service research company involved in:
   
 
Qualitative research:
The New Wave Research is one of the leaders in qualitative research in Israel. Furthermore, the institute's president, Mr. Jacob Levy, has written a book on the subject of focus groups. We have a one way mirror facility equipped with a closed video circuit. The institute has vast experience in conducting focus groups (with simultaneous translation) for non-Hebrew speaking clients.
Quantitative research:
The institute conducts all types of quantitative fieldwork, both consumer and business-to-business studies: Brand Equity, Customer Satisfaction, Advertising Effectiveness, Omnibus Studies, Tracking Studies, Emotional Branding, Mystery Shopper, Marketing Modeling, Marketing Consultancy.
Studies among specific sub-populations:
The New Wave Research has vast experience in conducting studies among specific sub-populations, such as Arabs and Russian Jewish. For studies among the Arab population, the institute employs dedicated Arab supervisors, with interviews being conducted mostly in Arabic. For studies among Russian immigrants, the institute makes use of Russian speaking interviewers.
International Research:
- Highly skilled and experienced personnel, all of whom commanding foreign languages
- Extensive experience in dealing with both research houses and end clients
- Experience in coordinating and managing multi-national as well as multi- organizational studies
 
HomeAbout UsMethodologiesProductsTechnologiesNewsContact UsThe Israeli Market